1 Savile Row is the flagship store and cutting rooms of Gieves & Hawkes, one of the oldest bespoke men’s tailors in the world, founded in 1771. The address has become a symbolic entry point to Savile Row itself, often used in branding and marketing around classic British tailoring.
 
The building began life in the 18th century as an aristocratic townhouse (for the Fairfax family) before later passing to the Royal Geographical Society in the 19th century. Savile Row itself was built in the 1730s in Mayfair and is now globally synonymous with high-end bespoke tailoring, housing around twenty or so specialist tailoring houses along the street. I always feel quite scruffy walking down it!
 
Interesting facts
They make dead people look good too. During the Second World War, Gieves & Hawkes at No. 1 Savile Row made clothing for a corpse used in a covert Allied operation designed to mislead German intelligence about invasion plans.The body was dressed to appear a convincing British officer, with documents meant to divert Axis attention toward a false target, and the tailoring at No. 1 was part of making that identity believable.